The New Release of Refrigerators
Posted by Jerry | Refrigerators | Posted on June 2nd, 2011
The brand new release of the main refrigerator are both dominated by the high-end products, multi-door multi-zone technology, fashion design, human demand for new products in the dripping in the fridge show. Local Chinese enterprises are refrigerator has 10 years experience in R & D, hold the core technology, the white old enterprises, coupled with the recent evolution of market structure and reorganization, white more stable profits, as opposed to black controlled by others development bottlenecks, white businesses are more willing to take the initiative, preemptive, battle here will be focused on areas of high-end refrigerators seize.
With a secondary market Consumption Upgrades, refrigerators increased demand for high-end products. Home Appliances Store feedback data, three refrigerators, door refrigerator on the amount of sales in 2007 accounted for 40% of the total has been reached. Sino Market Research Centre data show that the first three quarters of 2007 the retail average price of the refrigerator market over the same period in 2006, up nearly 140. Are also targeting this development opportunity, have launched high-end features on behalf of its brand products, this is one. The other hand, have launched high-end products in the peer when, which is not their main high-end enterprise products, it is likely to be marginalized, after all, as people Life The high quality requirements, high-end refrigerators refrigerator will be the future trend of the market, there is no corresponding market share of products, brands will also face the possibility of fade out consumer perspective, this is what the mainstream brands do not want to perceive.
End of this year’s competition for the refrigerator to the technology started from the appearance of competition across the board. Large-capacity multi-zone space design has become a goal pursued by all businesses. Subversion of the original simple cold storage refrigerator, freezer division, stocked with exclusive space for the storage needs of food at different temperatures, multi-zone design and precise temperature control; put the pattern in the area specifically the formation of a refrigerator door more than the appearance of demand. Human design more deeply anchored. Refrigerator side door from the simple evolution of a large refrigerator for the purpose of opening the door to the current three, four, even five other multi-door refrigerator, the evolution of which is not just the increase in the number of refrigerator door, but also reflects the refrigerator designers carefully grasp on consumer demand.